Opportunities don't happen. We create them
In these unprecedented and difficult times, it is has become even more important to keep a healthy pipeline of business and a continuous stream of sales. Sales are the lifeblood of every company and a lack of sales will ultimately lead to failure. Traditional routes to market and direct response advertising and marketing have become more expensive and less productive and companies are typically finding it more competitive and difficult to generate new revenue streams. With this in mind, companies are having to work smarter and be more innovative in the way they prospect for new business.
At Morgan Scott we believe that a targeted and well-executed telemarketing campaign is one of the best and most cost effective ways of generating new business. After all, there is no better way of approaching your prospects and customers than to speak to them directly.
“However beautiful the strategy,
you should occasionally
look at the results.”
We have an experienced team of B2B and B2C telemarketers who are skilled at opening doors, developing opportunities and closing sales. Our staff are very well trained, motivated and rewarded and therefore won’t use unscrupulous tactics to deliver sales on your behalf. We approach campaigns in a considered and intelligent manner and your prospects will be speaking to professionals who will represent your company with the up-most integrity.
Clever dialling technology ensures that our staff’s time is spent talking to your prospects and not dialling numbers. All calls are recorded and archived ensuring there is a voice log of all customer conversations. Intelligent reporting ensures that you will know exactly how many dials, how many conversations, and the outcome of every single call made on your behalf.
Whether you have a one-off telemarketing requirement or an ongoing customer contact strategy, we have the skills, experience and desire to deliver outstanding results on your behalf.
So what are the key steps that can be put is place to help insure your campaign is under taken as professionally as possible and delivers a strong return on your investment?
Accurate prospecting and quality of data is critical to the success or otherwise of any customer communication strategy. A hit and hope strategy will not and does not work.
Remember that warm prospecting will always deliver greater returns than pure cold calling, so if you have an existing database of clients then this is always a good place to start. Conversion rates are always much higher when there is an existing relationship or affinity partnership in place.