With numerous routes to market why should companies consider telemarketing as a core part of their marketing mix? The answer is simple: To reach a target audience it is often recommended that a multi-channel approach be employed that might include web marketing, email marketing, direct mail, inserts and off the page advertising to name but a few. However, these more traditional marketing methods have over the years become less responsive and over-subscribed as business has become far more competitive.

Telemarketing however is still one of the most powerful and cost-efficient ways to generate new business, as there is no better way to reach your prospects than to speak to them directly. Used intelligently as part of an integrated, multi-channel approach, high quality telemarketing has a multiplier effect, driving up conversion rates to levels that can rarely be achieved by other means.

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